Clear about the information we use.

Last updated: 17 August 2026

Who is responsible

EdwardsApps is responsible for the personal information described in this notice. For privacy questions or requests, email peter@edwardsapps.co.uk.

Information we receive

• Enquiries: your name, email address and anything you include when you email us.
• Optional website analytics: information such as pages viewed, approximate location, device type, browser and referral source, collected through Google Analytics only after you accept analytics.
• Your consent choice: this website stores whether you accepted or declined analytics so it can respect that choice on later visits.

This website does not contain an account area, checkout or contact form. Product websites linked from EdwardsApps have their own privacy information.

Why we use it

• To reply to enquiries, discuss a requested demo or decide whether a custom build is a good fit.
• To understand, with consent, which pages are useful and improve the website.
• To protect and operate the website and keep appropriate business records.

We rely on legitimate interests to answer general enquiries and operate the website, steps at your request before entering a contract where an enquiry concerns potential work, and consent for optional analytics. You can withdraw analytics consent at any time through Cookie settings.

Who processes information

Website and email service providers may process information to provide their services. If you accept analytics, Google processes analytics information for EdwardsApps. These providers may process information outside the UK under the safeguards that apply to their services.

How long we keep it

Enquiry information is kept only for as long as it is needed to handle the conversation, provide any requested work and meet reasonable business or legal record-keeping needs. Analytics retention is controlled within Google Analytics. Your browser keeps the consent choice until you change it or clear the site's stored data.

Your choices and rights

You can ask about the personal information EdwardsApps holds about you and, where applicable, ask for it to be corrected, deleted, restricted or provided to you, or object to its use. Email peter@edwardsapps.co.uk to make a request.

You can also complain to the Information Commissioner's Office if you are unhappy with how your information has been handled.

Changes to this notice

This page will be updated when the website's use of personal information changes. The latest revision date appears at the top.